Mercury-X Business Advisory

Strategic Growth and Exit Advice for Technology and Creative Companies

Mercury-X Business Advisory is a Singapore-based consultancy advising technology and creative companies on growth strategy and operational execution, exit strategy, leadership consulting, and overseas expansion.


Achieving high-value growth and exit is always hard work, but especially so in the technology and creative sectors where the competition is intense and the talent hard to find. Mercury-X Business Advisory was established to assist founders and investors overcome these issues and maximise the value of their companies.


We combine deep business insight with a strong international network to optimise our clients’ growth and exit strategies, and then make sure the operations are streamlined to fit.

Mercury-X Business Advisory works with tech firms from Pre-Series A to Series C, and creative firms both small and large, to collaboratively solve their growth and exit challenges.


What we do

Growth Strategy and Execution

We work with founders and leadership teams to develop highly effective growth strategies relevant for their stage of development, designed to set them apart from the pack and to encourage robust buy-in from staff.

Exit Strategy

Founders and investors alike always have many questions on exit. How do we boost enterprise sale value? How do we find the best possible exit in the first place? How do we make sure our culture won’t be destroyed by the buyers? We help our clients to plan their exit – when, how, and who to sell to - and ensure that their growth plans serve to maximise their exit potential.

Leadership Consulting

In the face of unrelenting pressure from clients and competitors, the companies that succeed are those that get the best out of their top talent. At Mercury-X we work with founders, boards, and investors to make sure the organisation’s leadership is working well together, is aligned on strategy, and properly equipped with the skills to take the company forward.

Overseas Expansion

We work with our clients to establish their expansion strategy, taking into account a mass of variables such as geography, human talent, and market attractiveness, and helping to quantify the risks and the potential returns.

Who we are and case studies

We have worked with many of the leading technology and creative firms in South East Asia and Hong Kong, providing insightful and actionable advice to companies regionally and globally.

Examples of our work include:

  • South East Asia's largest digital M&A deal

  • The strategic repositioning of one of Israel's leading tech-creative companies

  • Creating the cyber security strategy and offering for one of Asia's top risk consultancies

  • Establishing the strategy and partner outreach for one of Asia's best known food portals

  • The Exit Readiness Assessment of South East Asia's fastest growing technology-creative firm

Sam Olsen, the founder of Mercury-X, is an award-winning entrepreneur and intrapreneur, a published author, and mentor to start-ups across the world. He attended Oxford University and Cass Business School.

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